Pricing for Profitability: Activity-Based Pricing for...

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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

Name: Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
ISBN: 9780471415350

John L. Daly

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ఈ పుస్తకం ఎంతగా నచ్చింది?

దింపుకొన్న ఫైల్ నాణ్యత ఏమిటి?

పుస్తక నాణ్యత అంచనా వేయడాలనుకుంటే దీన్ని దింపుకోండి

దింపుకొన్న ఫైళ్ళ నాణ్యత ఏమిటి?

John Daly came up with a well written book that is interesting and informative on activity-based pricing. This book complements my knowledge and expertise on activity-based costing and I now know how to develop my prices based on a disciplined methodology for fixing the price. John Daly avoids the mistake of focusing of maximizing revenue, advocated by some marketing professionals but rather puts the focus where it belongs namely maximizing profitability and ultimately shareholder value. Any manager with responsibility for pricing will benefit immensely from reading this book.

వర్గాలు:

Business & Economics - Management & Leadership

సంవత్సరం:

2001

ముద్రణం:

ప్రచురణకర్త:

Wiley

భాష:

english

పేజీల సంఖ్య:

288

ISBN 10: